Take your friends with you everywhere – the social benefits of ‘checking-in’

The¬†prospect of offers and discounts from venues is reguarly cited as being the main incentive to 'checking-in' to services such as Foursquare and Facebook Places. However, there are various social benefits that are emerging as key reasons for checking-in, and this is arguably why there are people repeatedly checking into venues that do not reward… Continue reading Take your friends with you everywhere – the social benefits of ‘checking-in’

TV viewing as an interactive, social experience

Watching TV is often described as a passive experience, yet there is a strong social element to it and the increase in smart phones and tablets in the home offers new opportunities for TV viewing. Discussing what you watched the night before with friends and colleagues is a common behaviour and this has become enhanced… Continue reading TV viewing as an interactive, social experience