What cash machine receipts say about your bank

I've noticed that there are some interesting differences in how banks serve you receipts at their branded cash machines. It seems that receipts are used by some banks to reinforce brand values.   Barclays Take money out at a Barclays cash machine and you'll be encouraged to request a receipt for a chance to win… Continue reading What cash machine receipts say about your bank

Brand Perfect Tour – Notes on ‘Digital – where the brand breaks’ talk

My notes on the talk given by Scott Ewings and Kon Papagiannopoulos from Fjord about the issues that arise for brands in the digital channel. For me, this was the most inspiring talk of the day and although not the topic of the talk, it showed how branding is intrinsically merged with service design. The… Continue reading Brand Perfect Tour – Notes on ‘Digital – where the brand breaks’ talk

World Usability Day exercise – Extend Rough Trade’s service offer

As part of the World Usability Day, the LBi EA dept split into 3 groups to answer different usability related briefs in 2 hours. Our group was tasked with going to Rough Trade to come up with ideas for service extensions and enhancements. Rough Trade is a record label and store selling records, cds, clothes… Continue reading World Usability Day exercise – Extend Rough Trade’s service offer