Social check-in apps – what’s out there

There are a variety of specialist apps now available that allow users to 'check-in' to what they are doing and where. This trend has moved beyond simply checking into a location and can now be combined with a variety of other activities, each with varying benefits and social implications. 1) Location check-in Let people know… Continue reading Social check-in apps – what’s out there

Why do people use location based apps?

Foursquare, the most popular location based app, hit the 1million user mark this week, in half the time it took Twitter. Other location apps are also rapidly gaining in popularity, particularly Gowalla and Brightkite. Why do people use these apps? An initial glance would glean no obvious benefit from telling people where you are. In… Continue reading Why do people use location based apps?