What cash machine receipts say about your bank

I've noticed that there are some interesting differences in how banks serve you receipts at their branded cash machines. It seems that receipts are used by some banks to reinforce brand values.   Barclays Take money out at a Barclays cash machine and you'll be encouraged to request a receipt for a chance to win… Continue reading What cash machine receipts say about your bank

Brand Perfect Tour – Notes on ‘Digital – where the brand breaks’ talk

My notes on the talk given by Scott Ewings and Kon Papagiannopoulos from Fjord about the issues that arise for brands in the digital channel. For me, this was the most inspiring talk of the day and although not the topic of the talk, it showed how branding is intrinsically merged with service design. The… Continue reading Brand Perfect Tour – Notes on ‘Digital – where the brand breaks’ talk

Brand Perfect Tour – Notes on ‘Successful Strategies for Digital Media’ talk

My notes on the talk given by Neil Christie, MD of Wieden + Kennedy at Creative Review's 'Brand Perfect Tour' conference. The talk describes how successful brand communication is no longer about consistency but 'coherence' and the most successful campaigns are flexible, device neutral ideas that tap into emerging behavioural trends and encourage people to… Continue reading Brand Perfect Tour – Notes on ‘Successful Strategies for Digital Media’ talk