Understanding and influencing behavioural change

I read an insightful and practical article today that discussed the influences of behaviour and how you can affect change. The idea is that behaviour is caused or influced by something preceding it (the antecendent) and this results in a consequence. There are two models that together, help designers to understand how people make decisions… Continue reading Understanding and influencing behavioural change

From clever individuals to the un-thinking mass

I think the most thought-provoking talk today was by Mark Earls on 'being human' - how we're moving from perceiving ourselves as clever individuals to a collaborative, un-thinking group. He talked about how humans act  (or start to intiate behaviour) before we give it serious thought - therefore, in order to change how people think,… Continue reading From clever individuals to the un-thinking mass