Take your friends with you everywhere – the social benefits of ‘checking-in’

The prospect of offers and discounts from venues is reguarly cited as being the main incentive to 'checking-in' to services such as Foursquare and Facebook Places. However, there are various social benefits that are emerging as key reasons for checking-in, and this is arguably why there are people repeatedly checking into venues that do not reward… Continue reading Take your friends with you everywhere – the social benefits of ‘checking-in’

Link roundup for week ending 12th Sept 2010

Blacktop is a new app that uses your Foursquare and Facebook check-ins to create 'trips' that you can share with your friends.  It's apps like this that will start to give Foursquare more value and create new reason to use it. I loved the IKEA  'herding cats' video that's currently going viral supported by a… Continue reading Link roundup for week ending 12th Sept 2010

Why do people use location based apps?

Foursquare, the most popular location based app, hit the 1million user mark this week, in half the time it took Twitter. Other location apps are also rapidly gaining in popularity, particularly Gowalla and Brightkite. Why do people use these apps? An initial glance would glean no obvious benefit from telling people where you are. In… Continue reading Why do people use location based apps?