Grow a strong brand by setting the right expectations of your customer experience

The experience a customer has with a brand and a product can outweigh any of their preconceptions based on marketing. In the same way that a flawed checkout process in an ecommerce site can lose potential conversions wasting investment made higher up the funnel, a business that runs expensive brand and ATL campaigns then delivers… Continue reading Grow a strong brand by setting the right expectations of your customer experience

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What cash machine receipts say about your bank

I've noticed that there are some interesting differences in how banks serve you receipts at their branded cash machines. It seems that receipts are used by some banks to reinforce brand values.   Barclays Take money out at a Barclays cash machine and you'll be encouraged to request a receipt for a chance to win… Continue reading What cash machine receipts say about your bank

Brand Perfect Tour – Notes on ‘Digital – where the brand breaks’ talk

My notes on the talk given by Scott Ewings and Kon Papagiannopoulos from Fjord about the issues that arise for brands in the digital channel. For me, this was the most inspiring talk of the day and although not the topic of the talk, it showed how branding is intrinsically merged with service design. The… Continue reading Brand Perfect Tour – Notes on ‘Digital – where the brand breaks’ talk

Brand Perfect Tour – Notes on ‘Successful Strategies for Digital Media’ talk

My notes on the talk given by Neil Christie, MD of Wieden + Kennedy at Creative Review's 'Brand Perfect Tour' conference. The talk describes how successful brand communication is no longer about consistency but 'coherence' and the most successful campaigns are flexible, device neutral ideas that tap into emerging behavioural trends and encourage people to… Continue reading Brand Perfect Tour – Notes on ‘Successful Strategies for Digital Media’ talk

Social check-in apps – what’s out there

There are a variety of specialist apps now available that allow users to 'check-in' to what they are doing and where. This trend has moved beyond simply checking into a location and can now be combined with a variety of other activities, each with varying benefits and social implications. 1) Location check-in Let people know… Continue reading Social check-in apps – what’s out there

5 innovative Facebook campaigns

1) Toyota (US) - Autobiographies campaign Toyota launched a competition to get their fans to submit videos of themselves talking about their car (auto-biographies). Toyota then edited the videos into short clips and dropped them into their Facebook ads. The campaign was supported with TV, print ads, a homepage takeover and YouTube channel. Reported results… Continue reading 5 innovative Facebook campaigns

NikeGrid – a unique brand experience for London’s runners

NikeGrid has cleverly mixed numerous channels to create a unique brand experience for London's runners over 2 weeks. For those unfamiliar with the concept, Nike created a game board out of the map of London, breaking it into a grid of 48 postcodes with four phone booths in each connected to the game. Runners played… Continue reading NikeGrid – a unique brand experience for London’s runners