What cash machine receipts say about your bank

I've noticed that there are some interesting differences in how banks serve you receipts at their branded cash machines. It seems that receipts are used by some banks to reinforce brand values.   Barclays Take money out at a Barclays cash machine and you'll be encouraged to request a receipt for a chance to win… Continue reading What cash machine receipts say about your bank

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TV viewing as an interactive, social experience

Watching TV is often described as a passive experience, yet there is a strong social element to it and the increase in smart phones and tablets in the home offers new opportunities for TV viewing. Discussing what you watched the night before with friends and colleagues is a common behaviour and this has become enhanced… Continue reading TV viewing as an interactive, social experience

Brand Perfect Tour – Notes on ‘Digital – where the brand breaks’ talk

My notes on the talk given by Scott Ewings and Kon Papagiannopoulos from Fjord about the issues that arise for brands in the digital channel. For me, this was the most inspiring talk of the day and although not the topic of the talk, it showed how branding is intrinsically merged with service design. The… Continue reading Brand Perfect Tour – Notes on ‘Digital – where the brand breaks’ talk

Brand Perfect Tour – Notes on ‘Successful Strategies for Digital Media’ talk

My notes on the talk given by Neil Christie, MD of Wieden + Kennedy at Creative Review's 'Brand Perfect Tour' conference. The talk describes how successful brand communication is no longer about consistency but 'coherence' and the most successful campaigns are flexible, device neutral ideas that tap into emerging behavioural trends and encourage people to… Continue reading Brand Perfect Tour – Notes on ‘Successful Strategies for Digital Media’ talk

Social check-in apps – what’s out there

There are a variety of specialist apps now available that allow users to 'check-in' to what they are doing and where. This trend has moved beyond simply checking into a location and can now be combined with a variety of other activities, each with varying benefits and social implications. 1) Location check-in Let people know… Continue reading Social check-in apps – what’s out there

5 innovative Facebook campaigns

1) Toyota (US) - Autobiographies campaign Toyota launched a competition to get their fans to submit videos of themselves talking about their car (auto-biographies). Toyota then edited the videos into short clips and dropped them into their Facebook ads. The campaign was supported with TV, print ads, a homepage takeover and YouTube channel. Reported results… Continue reading 5 innovative Facebook campaigns