Mobile websites should be more than just the basics

I get tired of coming across a decent mobile site only to find that I have to use the desktop version to do what I intended. We should stop accepting ‘best practice’ as an argument for stripping back mobile websites to just the basics of their desktop counterparts. The screen isn’t the optimum size but… Continue reading Mobile websites should be more than just the basics

Take your friends with you everywhere – the social benefits of ‘checking-in’

The prospect of offers and discounts from venues is reguarly cited as being the main incentive to 'checking-in' to services such as Foursquare and Facebook Places. However, there are various social benefits that are emerging as key reasons for checking-in, and this is arguably why there are people repeatedly checking into venues that do not reward… Continue reading Take your friends with you everywhere – the social benefits of ‘checking-in’

What cash machine receipts say about your bank

I've noticed that there are some interesting differences in how banks serve you receipts at their branded cash machines. It seems that receipts are used by some banks to reinforce brand values.   Barclays Take money out at a Barclays cash machine and you'll be encouraged to request a receipt for a chance to win… Continue reading What cash machine receipts say about your bank

TV viewing as an interactive, social experience

Watching TV is often described as a passive experience, yet there is a strong social element to it and the increase in smart phones and tablets in the home offers new opportunities for TV viewing. Discussing what you watched the night before with friends and colleagues is a common behaviour and this has become enhanced… Continue reading TV viewing as an interactive, social experience

Brand Perfect Tour – Notes on ‘Digital – where the brand breaks’ talk

My notes on the talk given by Scott Ewings and Kon Papagiannopoulos from Fjord about the issues that arise for brands in the digital channel. For me, this was the most inspiring talk of the day and although not the topic of the talk, it showed how branding is intrinsically merged with service design. The… Continue reading Brand Perfect Tour – Notes on ‘Digital – where the brand breaks’ talk