Inspired by Vonnegut's story graphs, I've created some graphs demonstrating different types of experience when signing up to a new service. The graphs show expectations set by marketing prior to becoming a customer and the ensuing impact on their satisfaction based on the actual service. The dotted black line in each graph represents the point… Continue reading Customer expectation graphs
Spotted on a recent trip to Yorkshire on the dashboard of a tractor. I love the simplicity and playfulness of the hare and tortoise to indicate the tractor's speed.
The experience a customer has with a brand and a product can outweigh any of their preconceptions based on marketing. In the same way that a flawed checkout process in an ecommerce site can lose potential conversions wasting investment made higher up the funnel, a business that runs expensive brand and ATL campaigns then delivers… Continue reading Grow a strong brand by setting the right expectations of your customer experience
I have been collating some examples of storytelling that take advantage of parallax scrolling. News sites, notably The New York Times and The Guardian have experimented with this technique, creating personal stories that weave stunning imagery, video and copy into an interactive story. The scrolling interaction gradually exposes more of the story, revealing video, audio… Continue reading Storytelling using parallax scrolling
Earlier in the month I went to the first day of UX London under the theme of Product Design. It’s my first time at this conference and it was one of the best I’ve attended. I’m probably not the only attendee who hadn’t heard of the venue before (The Trinity Laban Building) but as it… Continue reading UX London – Day 1
I get tired of coming across a decent mobile site only to find that I have to use the desktop version to do what I intended. We should stop accepting ‘best practice’ as an argument for stripping back mobile websites to just the basics of their desktop counterparts. The screen isn’t the optimum size but… Continue reading Mobile websites should be more than just the basics
The prospect of offers and discounts from venues is reguarly cited as being the main incentive to 'checking-in' to services such as Foursquare and Facebook Places. However, there are various social benefits that are emerging as key reasons for checking-in, and this is arguably why there are people repeatedly checking into venues that do not reward… Continue reading Take your friends with you everywhere – the social benefits of ‘checking-in’