I enjoy finding insights from research that can inspire creative solutions that genuinely meet user needs, and believe that the best digital experiences marry brand behaviour with an insight-led user proposition.
My approach is collaborative and creative-led. I regularly run workshops and use experience maps, user journeys and sketching to achieve this. I take a pragmatic approach to each project, tailoring the process to the situation. I like to minimise documentation and encourage the team to focus on the end product.
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Get in touch: writetojenw@gmail.com
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